What does a marketing data analyst do? // Marketing analysts are responsible for analyzing statistics and looking for ways that the company can improve its marketing efforts. These efforts include things like understanding lead sources, ranking leads and their potential value, and identifying how to best spend marketing budgets for maximum value.

Let’s dive further into answering “What does a marketing data analyst do?” by looking at common job duties, key skills, and educational background.

Marketing Data Analyst: Common Duties
Like most data analyst jobs, the duties of a marketing data analyst vary from company to company. Some companies - especially smaller ones - make the marketing analyst role part of a broader marketing position.

Marketing Data Analyst: Key Skills
The key skills necessary for marketing data analysts are similar to those of other data analysts.

Marketing Data Analyst: Education & Experience
Marketing data analysts may come from a variety of educational and experience backgrounds.

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