It’s no secret that businesses often fail in the face of disruptive innovation. However, what’s surprising is that this outcome is not necessarily due to bureaucracy, arrogance, poor planning, or short-term investments like many may suspect. Instead, it’s often the strengths of well-managed, customer-driven businesses that cause them to fail.

The Innovator’s Dilemma by Clayton Christensen explains how a relentless focus on serving customer needs can cause a great business to be overtaken by an innovative startup. Most important of all, it explores practical strategies for avoiding disruption. So, it’s a must-read for the leaders of well-established businesses as well as founders of disruptive startups.

THE INNOVATOR'S DILEMMA BOOK SUMMARY
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THE INNOVATOR'S DILEMMA ON AMAZON.COM
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Content by Rick Kettner
Produced by Kyle Trienke
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