Join us this Thursday, December 3rd, at 12h CET, for another episode of the iWorkinSport LIVE Interview series.
In this episode, we will talk with Marcus Luer, Founder and CEO of Total Sports Asia (TSA).
The German Marcus Luer is one of the most successful entrepreneurs in the Asian sports market, where he’s been operating since 1994, when he joined the World Sports Group.
In 1997 he founded his own sports marketing agency, TSA, which he built from a small one-man business based in a tiny shop lot in Kuala Lumpur to Asia's global leader in sports content, having worked with brands and properties such as MasterCard, US Open (tennis), WWE and others, and brokered deals in excess of half a Billion dollars. Being what you can call a serial-entrepreneur, he has started and ran several other businesses and has recently launched The Sports Entrepreneurs Podcast, in which he interviews leading entrepreneurs in the business of sports.
Marcus is also a speaker at major global sports conferences and has been featured on CNBC, BBC News, Bloomberg Asia and has contributed to many international newspapers and industry magazines.
If you want to learn about creating your own business in sport – or what business owners look for when hiring team members -, don’t miss the interview with Marcus Luer!
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Macus Luer's The Sports Entrepreneur Podcast: [ Ссылка ]
Visit TSA's website: [ Ссылка ]
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iWorkinSport on the web
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Find the content that most interests you:
00:40 Introduction to iWorkinSport and the Live Interview Series
03:00 Introduction to the interview with Marcus Luer, CEO of Total Sports Asia
06:10 Marcus’ career path
16:30 Total Sports Asia
26:00 What excites you the most in terms of new businesses?
32:25 Live is king for sports – but for how long?
42:20 The new consumers
47:10 What are the skills that got you to this point in your career?
51:35 What do you look for when hiring someone?
55:10 The importance of education
57:30 How to enter the sports industry
01:01:20 Entering the sports industry during Covid-19
01:03:20 Marcus’ favourite career moment
01:06:00 "Localizing" WWE in Asia
01:09:05 The biggest challenge for the sports industry in the next decade
01:12:40 Book and podcast recommendations
01:15:15 Closing remarks
