When talking about Scandinavian design it's impossible not to talk about IKEA. They are known around the world for their modernist, cheap design and flat parcels. Since the company was founded by Ingvar Kamprad in the 40's a lot of Swedish furniture manufacturers have disappeared, unable to compete with the low prices. In this video we're talking about the best selling IKEA furniture ever. Every 10 seconds yet another Billy bookshelf is sold making it their best selling piece of furniture. And yeah, this time we're speaking Swedish!

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Scandinavian Design 101 is produced by Sanna Z Lönngren & Andreas Zätterqvist

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