88% of consumers today use online reviews to help make their buying decision. Is your business helping them make that decision? OR are you inadvertently pushing them to choose your competitors?

Q1. How to Market at Each Stage of the Buying Decision Process?

The customer buying decision process is rarely linear. Customers typically don't start at point "A" and move through each subsequent step of the buyer's journey until they reach the finish line. Instead, customers move into the purchase funnel in different phrases. They may enter early at the top or middle of the funnel or join late in the journey right before they make their purchase.


So brands need to have a strategy to catch customers at each entry point and know how to market to prospects at each stage of the buying decision process.
Let's look at how you can position your marketing campaigns to help customers find you at every phase of their journey.


Q2. What Is the Buying Decision Process?
Before you can optimize your customer's buying decision process, you must be clear about what it entails. You must know the consumer buying process definition.
The buying decision process is the path that customers take while moving toward doing business with you. It's similar to a purchase funnel in that it is a downward flowing path that starts wide at the top (as prospects become aware of a brand) and ends more narrowly at the bottom (as prospects becoming paying customers)

It's frequently described as a five-stage consumer decision-making process that includes the following phases of consumer activity.

[ Ссылка ]

свернуть