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The millennial mom is a master of juggling, up on all the trends, and totally exhausted – expected to be a superwoman as the bare minimum. Onscreen and in real life she's balancing a lot and shaped by a permanently online culture of anxiety, appearance, and parenting-as-achievement. The millennial figure of the shiny Momfluencer doesn’t choose between work and motherhood – she combines the two. But her rise has established new higher-than-ever standards for the average millennial mom, even when that’s not her paying job. Millennial moms have access to more enlightened resources and products than ever – and endless role models for raising their kids any way they might choose – so why do they seem so overwhelmingly stressed out and time-starved?
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We are The Take (formerly ScreenPrism).
00:00 Is the Millennial Mom losing her marbles?
02:17 The momfluencer problem
06:10 Honey
07:22 How Millennial Moms got so scatter-brained
12:42 Overcoming parenthood anxieties
14:59 Why there's no "perfect" Mom
