To be relevant today, we need to be present & care! Relationship selling is the practice of building, maintaining, and enhancing interactions with customers to develop long-term satisfaction through mutually beneficial partnerships. Traditional selling, on the other hand, is transaction focused.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 - Introduction
0:18 - What is Traditional Selling vs Relationship Selling?
1:15 - Example of Consultative Selling
2:02 - Example of Traditional Selling vs Relationship Selling
3:55 - What are the Desired results of Relationship Selling?
4:13 - Summary of Relationship Selling

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Came across a great saying:
“You don't close a sale; you open a relationship if you want to build a long-term, successful enterprise.” – Patricia Fripp

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Additional Reading:
Relationship Selling vs. Traditional Methods: Definition and Purpose
[ Ссылка ]
Relationship Selling vs. Transaction Selling
[ Ссылка ]
Relationship Selling: What Is It and Does It Work?
[ Ссылка ]
Relationship Selling: 11 Tips to Sell Better and Close More Sales
[ Ссылка ]

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School of Learning
Arnav Dutta
[ Ссылка ]

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