How IKEA Makes you BUY MORE???
Every time you visit an IKEA to grab some of their famous meatballs, do you often find yourself walking out the door with a chair, a table, curtains and what not? If you have experienced this before, fret not, it is perfectly normal, basically you have just played victim to the countless secrets and tricks that IKEA uses in their store to keep you in the loop.
Founder Ingvar Kamprad, did not even start IKEA as a furniture store!
But how is that possible? Well, in today's video we are going to find out the story of IKEA, how IKEA started, the origins of Ikea and how it employs all these tactics to make it the world's largest furniture retailer.
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#IKEA #BehindTheBusiness #riseofanempire
0:00 Introduction
0:05 DON'T WORRY...
2:14 SECRET SAUCE
3:53 MAIN CONTRIBUTING FACTORS
4:49 MORE ANNUAL VISITORS THAN DISNEYLAND
5:12 GAINT CATALOGUE
6:25 STRATEGY TO SAVE MONEY
6:31 FIND OUT WHAT YOU ACTUALLY NEED
7:02 USING PSYCHOLOGY TO INFLUENCE SHOPPING
7:14 PERFECT PLAN
7:17 THINK ABOUT IT
8:02 TREAT THEIR CUSTOMERS RIGHT
8:12 HUNGRY CUSTOMER IS A BAD CUSTOMER
9:06 ARE YOU BEGINING TO UNDERSTAND ?
9:18 SOUNDS LIKE A DREAM DOESN'T IT?
10:57 POLICY
11:49 INTERNAL CHANGES...
12:54 COST EFFICIENT
13:12 WHO KNOWS WHAT TRICKS
How IKEA Makes You Buy More | Story Of IKEA
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