The concept of multi-channel distribution is introduced and illustrated in this short video.

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VIDEO CHAPTERS
00:00 Introduction
00:18 What is multichannel distribution?
00:53 Example Apple
01:47 Benefits of multichannel distribution
02:51 Drawbacks of multichannel distribution

VIDEO SUMMARY

This video is about multi-channel distribution.

The video explains that a distribution channel is the route that a product or service takes between the producer and the end customer. There are two main types of distribution channels: direct and indirect. A direct channel is when a producer sells directly to the customer, while an indirect channel involves intermediaries, such as wholesalers and retailers.

Multi-channel distribution is a strategy where a business uses more than one distribution channel to reach its customers. There are a number of benefits to using multi-channel distribution, including reaching more target market segments, providing better customer service, and closing more sales. However, there are also some drawbacks to consider, such as channel conflict and pricing confusion.

The video uses Apple as an example of a company that uses multi-channel distribution. Apple sells its products through its own retail stores, online, and through a network of authorized distributors. This allows Apple to reach a wide range of customers and provide them with a variety of ways to buy its products.

Overall, multi-channel distribution is a strategy that can be used by businesses of all sizes to reach more customers and increase sales. However, it is important to weigh the benefits and drawbacks before deciding whether or not to use this strategy.

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