Happy Halloween, kiddies. Y'all up for a REAL scare?!
Hailed as one of the few "scary" PSAs capable of scarring its audience for life, the Canadian "Smile" if you know what I mean, this is one of a series of spots commissioned by the WSIB in Ontario for their prevent-it.ca campaign, scaring everyone, especially children*, into not just staying safe in the workplace, but making sure everything is safe in the workplace. The most recognised of all the spots, this is what happens when you work in a kitchen, carry boiling water and step on a wet floor. Pleasant dreams. Directed by Peter Darley Miller at @radical.media and Imported Artists.

*No joke, this was shown on children's television.

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