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This talks about a really bad marketing campaign that cost a company millions. The "Hoover free flights fiasco" is by far one of the most notorious marketing disasters in the world.
When you watch this video, you can be aware of marketing don't s and therefore be prepared to avoid them.This video talks about a cross selling disaster that not only brought the company a slight bad name but resulted in permanent brand failure. This video covers the important aspects of this in detail. One of the biggest example of marketing failures this is and something every person should watch!
