The ability to influence behavior can determine an initiative's success or failure. Relevant messaging, communications, and educational tools that change basic habits and attitudes can multiply the reach and impact of a project. CGI members will examine what strategies and tactics are most effective for promoting real, lasting behavioral change, while exploring how these tools can be designed into projects from the outset.
Participants:
Mallika Dutt, President and CEO, Breakthrough
Molly Melching, Founder and Executive Director, Tostan
Miguel Pestana, Vice President, Global External Affairs, Unilever
