Here's an early HGTV promotional spot we ran to create awareness for the network around the US. We had an extensive campaign to create buzz around the network in cable markets we hadn't penetrated yet and tagged spots to ask viewers to contact their cable provider to carry the network. This consumer pull along with a strong testimonial print campaign in cable industry publications along with other elements helped drive the networks' phenomenal growth.
![](https://s2.save4k.ru/pic/kVglTm5Xn0U/mqdefault.jpg)