If the Big 12 were to add UTSA (University of Texas at San Antonio) to its ranks, the conference would gain a rapidly rising football program with a growing fan base and strong recruiting ties to the talent-rich state of Texas. UTSA's inclusion would bring a fresh, dynamic presence to the Big 12 while expanding the conference’s footprint in a key region.
UTSA football, under the leadership of head coach Jeff Traylor, has experienced a remarkable rise in recent years. The Roadrunners have achieved success in Conference USA, highlighted by back-to-back conference championships in 2021 and 2022. Their rapid ascent has been fueled by strong recruiting, particularly within Texas, and a high-powered offense that has garnered national attention. Adding UTSA to the Big 12 would enhance the conference’s depth, bringing in a program with momentum and a hunger to prove itself on a larger stage.
For the Big 12, adding UTSA would also be a strategic move to solidify its presence in Texas, one of the most important football states in the country. San Antonio is a large media market with untapped potential, and UTSA's inclusion would help the Big 12 reach new audiences and strengthen its brand in the state. The Roadrunners' passionate fan base would add to the conference's already intense atmospheres, creating new rivalries and boosting game-day excitement.
In short, adding UTSA to the Big 12 would inject new energy into the conference, offering a blend of competitive football, regional expansion, and the opportunity to cultivate a strong following in a growing market. It would be a forward-thinking move that could pay dividends for both UTSA and the Big 12.
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