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Social media contests have a wide range of methods, but top model River Viiperi has taken this advertising tactic to a who new level. Viiperi, who in January modeled for the Versace for H&M Cruise collection, made an online video giving fans the opportunity to have one of his designer duds through a fashion competition that involved Facebook and Twitter. John Ibbitson discusses this trend with TrendHunterTV, as it was one of his favorite pieces he covered during his internship.
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