Failure isn't something you'd associate with music mogul, entrepreneur, and philanthropist Percy “Master P” Miller. The iconic rapper and businessman has been a model of success for decades, but one message Miller wants to give to folks who are following their dreams: Success does not come overnight, and failure is not the end.

“I think people have to realize failure is not the end, and you can learn from failure. [Success] doesn’t happen overnight. Consistency is the key to success,” Miller said on Yahoo Finance Live.

Miller is celebrating the 100th episode of his YouTube series “Master P Reviews.” The series features Miller trying out products from small businesses from across the U.S.


“These people that have their own businesses that we are shining a spotlight on — on the “Master P Review show, we’re seeing amazing companies that are growing. It’s all about economic empowerment … living authentically gets you to your dreams today.”


Miller tells Yahoo Finance that the people featured on Miller’s review series are ordinary people who have taken a chance, many times making products out of their own homes and garages. Miller says that a big part of what he does centers around culture and education.

“I’m more about educating the people in the culture to put money back into the community, and getting products on shelves, getting minority-owned business and brands on to those grocery store shelves to be able to sell products.”

One of the products Miller highlighted was Philadelphia-based juice company Dillonades, which was started by a single mom and her 12-year old son Dillon, the brand’s namesake.

When it comes to supporting the next generation, Miller stressed the importance of college education.

“We need to make sure our kids go to college,” Miller said. “What I’m doing with economic empowerment, with minority-owned businesses, it’s all about keeping our kids out of prison and sending them to college. So I want to see a lot of these kids, you know, experience college because you’re never going to get that time back.”

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