Traditional software organizations have spent the last decade+ adding sales headcount as revenue targets increase, fine-tuning cold calling strategies, and pushing reps "always be closing." But, it’s time to face the harsh reality: the future of a successful go-to-market strategy is product-led. In fact, the most successful IPOs and fastest growing private companies of the past five years all orient themselves around a cost-efficient product-led go-to-market. You have the opportunity to get ahead of the curve and change your sales motion, but only if you commit now to building a product-first organization.

In this session, Devon will discuss:

- How to adapt your organization to a product-first model
- Optimize conversion through stronger prospect engagement with a focus on customer success
- Lead your organization internally to make the shift to Product Qualified Leads
- Redirect spend and maximize output

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▼▼▼ ABOUT TRAFFIC IS CURRENCY ▼▼▼

We started Traffic Is Currency to help subscription businesses learn how to launch and optimize free trial and freemium models.

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