In the world of retail, a lot of conventional wisdom is taken for granted. With eye tracking, market research agencies have the tools to subvert some of our preconceived ideas about in-store consumer behavior. Tracking consumer attention allows us to see through the eyes of consumers and back our hypotheses up with cold, hard, facts. Learn some of the most common misconceptions that don’t stand up to scrutiny.
Learn more about shopper research here:
[ Ссылка ]
Ещё видео!