Trade show marketing strategies may have lost some of their shine with the rise of online marketing strategies but they can still be very effective in some industries.

Discover how to use trade show marketing strategies with Barry Speilman, VP of marketing at Sixgill, a cyber threat intelligence platform. Insights he shares include:

How to market to enterprise and government clients
How to market so as to ensure a continual supply of leads
How Sixgill uses content marketing to nurture leads
Why they advertise their webinars given the clients they target
How to use influencer marketing for events to fuel growth
How to decide whether boosting brand awareness takes priority over generating leads in your trade show marketing strategy
Who you need to take along to execute on your trade show marketing strategy
Barry’s perspective on whether public relations is a separate specialty or a skill set in a broader digital marketing context
The secret to deciding what sort of budget to allocate towards events and trade show marketing to gain an ROI
PLUS: The role of employee advocacy for trade show marketing strategies and lead nurturing

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