The fifth-generation North American Accord was launched on 9 September 1993, for the 1994 model year and was based on the new 'CD' chassis. Larger than its predecessor, primarily to better suit the requirements of the North American market, the new model grew in width but shrunk in length, leaving it classified as a mid-size car in North America. It thus became too wide to fit within the favorable tax bracket in Japan, where its role was to be partially taken over by the slightly narrower second-generation Honda Ascot (sold at Honda Primo Japanese dealerships) and Honda Rafaga (sold at Honda Verno). Previous generations of the Accord sold in Japan were limited to a width dimension of 1,695 mm (67 in) while international models were slightly wider, however, this generation no longer complied. The engines offered with the Accord also exceeded the maximum limit of 2000cc to remain in the favorable "compact" tax bracket. The installation of a 2.0-liter engine in Japanese models made buyers liable for more annual road tax over the smaller 1.8-liter engine, which affected sales.
In 1994, the 1995 Accord debuted a V6 engine, the 2.7 L C27 borrowed from the first-generation Acura Legend, in the U.S. market. The V6 was offered in both the LX and EX versions of the sedan, LX models being referred to as LX-V6 and EX models as EX-V6. EX-V6 models came equipped similarly to the EX-L with leather seats being the only option in the EX-V6. The addition of the taller C27 engine required substantial alterations to the CD platform, with V6 models sporting a redesigned engine layout, taller front fenders, and a different hood than I4 models; however, these differences are difficult to spot without both models parked side by side. Both versions of the V6 received a dual-outlet exhaust, a 4-speed automatic transmission, 15-inch machined aluminum-alloy wheels on the EX-V6, and 15-inch steel wheels with full covers on the LX-V6, and a slightly updated front grille (which would be later used in all 96–97 Accords). The Accord saw very few other changes for 1995 with the exception of a few different exterior and interior color combinations.
In 1995, the Accord underwent the usual mid-generation facelift for 1996. More rounded bumpers, a slightly modified front fascia (which was originally exclusive in the V6 models in 1995) with new signal lights and rear taillamps gave the Accord a softer look. All Hondas now complied with the federal government's requirement of OBD II engine diagnostics though all three engine choices remained the same. In order to increase the Accord's competitiveness against its rivals in different international markets, Honda CEO Nobuhiko Kawamoto decided on one basic platform for the sixth-generation Accord, but with different bodies and proportions for local markets. In the U.S., the 1996 model lineup included the 25th Anniversary Edition, a model positioned between the DX and LX. The Special Edition trim package was introduced.
For the 1997 model year, Honda released the "Special Edition" version of the Accord (not to be confused with the SE). It was offered in three colors: Heather Mist Metallic, San Marino Red, and Dark Currant Pearl. The Special Edition received a factory-installed security system with keyless entry, single-disc CD player, body-colored side molding, distinctive alloy wheels, and a sunroof. It was offered in automatic transmission only and was fitted with the same engine as the LX. Acclaimed for its handling, the 1996 Accord has been known as one of the best-handling Japanese midsized sedans of all time, posting impressive lateral g figures of up to .89 g's.
These ads were released and aired from September 1993.
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©1993 - 1997 American Honda Motor Co, Inc.
