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The Macy's Balloon Inflation Celebration is an event that has been traditionally held on Thanksgiving Eve since 1994. The event features inflation teams and Parade officials prepping the giant balloons, novelty balloons, and balloonicles for the following day's
The Inflation Celebration will once again return in preparation for the 2021 Macy's Parade, with health measures in place to protect those attending. These measures include a shorter event period (now operating from 12pm to 6pm), a limited capacity and a proof of vaccination alongside a photo ID. Those under the age of 12 will be allowed to attend with a vaccinated adult.

For the Parade's earliest inflation ceremonies, the balloons were normally inflated in the wee hours on Thanksgiving morning in Harlem. Starting in the 1930s, the smaller balloons were inflated the night before and were loaded onto trucks, while the larger balloons were inflated mere hours before the Parade's kick-off. When the Parade route was shortened in 1945, the balloon inflation was moved to the Upper West Side.

Over the years, the inflation would start the night before the Parade, and would draw a small number of local New Yorkers each and every year. Starting in 1994, the late Jean McFadden decided to make the balloon inflation an annual event open to the public, so that fans of the Parade could see the behind the scenes of the Parade. Nowadays, it is held at 77th Street and 81st Street between Central Park West and Columbus Avenue.

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