Well, it really shouldn’t be a “versus”. They aren’t in opposition to one another. Actually, branding and marketing need and depend on each other.
But they are different. And many people often confuse the two.
Branding is LONG-term and strategic.
Marketing is SHORT-term and tactical.
Most importantly, an issue with your branding would be exposed at the marketing level.
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Branding vs. Marketing: The Difference
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