Demographic futurist Bradley Schurman joins us to explore a future where over-65s outnumber under-18s — and the changes society will have to face.
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What We Discuss with Bradley:
0:00 - Demographics are a time bomb
21:22 - Russia will shatter
35:51 - America and immigration
43:27 - The US can weaponize demographic decline
53:03 - China's decline
1:04:04 - China admitting their population shrink
1:16:49 - China absorbing Taiwan won't save their population
1:23:58 - What will happen to China if their population shrinks too much
The Super Age, coined by demographic futurist Bradley Schurman — author of The Super Age: Decoding Our Demographic Destiny — is a future fast approaching: where those over 65 will outnumber our youth, driven by longer lifespans and declining birth rates. This seismic demographic shift presents both opportunities and challenges for society. Countries like Italy, Japan, and Germany have already reached the Super Age, and many others will follow suit. If we fail to prepare, we risk economic stagnation, increased isolation of at-risk populations, and the decline of rural communities — as witnessed in present-day Russia, exacerbated by its high-mortality invasion of Ukraine.
In this episode, Bradley Schurman joins us to shed light on the road ahead. Governments and businesses must be nimble, adapting to a dwindling workforce and the strains it may impose on social programs. Architects and designers, in turn, bear the responsibility of creating inclusive environments that cater to individuals of all ages. And let us not forget the marketers, who must keenly attend to the needs and desires of our older consumers. Through these proactive measures, we can harness the immense potential of the Super Age, a future defined by extended and healthier lives, intergenerational cooperation, and the exciting exploration of new markets. Listen, learn, and enjoy!
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