The definition of an insight is something that is not very clear in advertising.

In this video, I will share with you what is the definition of an insight and show you some examples from Cheetos and Extra Gum of how an insight can be used in advertising.

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⚡️STRATEGY MATE - [ Ссылка ]
📙100 CREATIVE IDEAS ON TINY BUDGETS - [ Ссылка ]
💡10 BEST STRATEGY PAGES - [ Ссылка ]

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🔴 WATCH NEXT
➜ The best secret source of Insights: [ Ссылка ]
➜ How to write a creative brief: Seamless Example [ Ссылка ]
➜ How to write a strategy plan: Ikea Example : [ Ссылка ]
➜ What is an insight vs observation : [ Ссылка ]
➜ How to write a creative brief? The Problem Statement [ Ссылка ]
➜ Creative Strategy In Advertising: HP Example : [ Ссылка ]
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

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