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Watch the 30 second advert for new and improved Coca-Cola Zero Sugar, which looks and tastes even more like Coca-Cola Classic - without the sugar.

Coca-Cola Zero Sugar is the next step in our strategy to help people reduce their sugar intake. It's the result of years of innovation and recipe development and will replace Coca-Cola Zero, which was launched in 2006.

As well as the improved taste, Coca-Cola Zero Sugar has a new name and new look, to make it even clearer that the drink is sugar-free.

The new packaging design will be in line with the company’s ‘One Brand’ marketing strategy, and feature the Coca-Cola red disc to encourage people who love the taste of the 130-year-old original to give the zero sugar version a try.

The launch will be supported by a £10 million marketing campaign designed to get people to choose no sugar, which is our biggest investment in a new product launch for a decade.

Today’s announcement is the latest in a series of actions from Coca-Cola Great Britain and is part of a £30 million investment in developing and improving the drinks offered to promote moderation and choice, and help people reduce their sugar and calorie intake.

These actions include changing recipes, introducing smaller portion sizes and investing more money in marketing our no sugar drink options.

Find out more about Coca-Cola Great Britain, our drinks, our ingredients and how we're helping people enjoy less sugar at Coca-Cola Journey: [ Ссылка ]

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