Learn what it takes to get your candle business started the right way. Look below for a quick overview.
~~~~
(0:00) Intro & Shout Outs to the Chat Room (0:00)
(3:42) Why Start A Candle Business? Why You Shouldn’t Start A Candle Business? (3:42)
+ Market Research & Find A Niche
(8:10) Determine Your Target Market (8:10)
+ Who your people are?
+ Where they shop?
+ What they eat?
+ What kind of car do they drive?
+ Education level
+ Family?
+ Relationship status
(15:30) Study the Science of Fragrance (15:30)
+ Know what a top, middle, and bottom note is
+ Study the olfactory sense & how scents are interpreted in the brain
(17:28) Create Your Brand Image (17:28)
+ Don’t copy…CREATE!
(24:34) The Business Stuff (24:34)
+ Refer to the “10 Things You Should Do When Starting A Business” video
(25:51) Study The Science Of Candles (25:51)
+ Type Of Wax
+ Type Of Wick
+ Type Of Vessel
+ Try Out Formulas And Test
(46:47) Quality Product Photos (46:47)
(48:48) Online Presence & Marketing: Service Don’t Sell (48:48)
+ Nobody wants to buy your candles if you ONLY put candles in their face
+ How are you giving lots of value and service before the sale?
(54:48) Questions From the Chat Room (54:48)
~ Should you power burn and let the flame burn out on its own? (To mimic how a person may burn all night)
~ Are we supposed to get our candles approved from an inspector before putting them on our website?
~ Thoughts on the private label route?
~ Thoughts on the wholesale route?
~ How do I overcome over-thinking / under+doing?
~ LOVE making products, HATE doing marketing, what do I do?
~ Do you offer mentorship?
~ How To Attend or Get Into the Academy?
~ How many candles do you recommend pouring for your launch?
~ How do you get your candles into other people’s stores?
~ How to do a pre-sale when starting out?
~ How do I write a business plan?
~ How do you get people to click on your Shopify website when I get lots of views on social media?
~ What is your budget for Instagram Ads?
(1:00:28) Tips & Tricks (1:00:28)
+ Giveaways!
+ Instagram Ads…Goes back to knowing your target market. An Academy favorite (Video Link)
+ Live Sales
+ Expanding Your Product Line…expand sizes first…expand scents second
+ Technical difficulties happen…keep moving
+ Bundles…Product & Pricing (Video Link)
+ Make mixed bundles that speak to different scents
+ Nose+talgic smells reminiSCENT of YOUR upbringing
+ Managing Ambition & Enjoying the Journey
+ Pre-Sales
+ Keep Investing Money Back Into Your Business
+ Hosting Events
+ Mental Health of Entrepreneurs
+ Flash Sales / Bundles at a discounted price
+ Partnerships
+ Referring customers to other businesses for products and/or services you can’t, don’t, or don’t want to provide
+ Know that your friendships and social circles will change
+ Lonestar Candle Supply University has a lot of great formulas
+ Managing Your Ambition & Defining / Redefining Your Notion Of Success:
+ Creating / Finding / Connecting with your community
+ Operation Hope: Connecting Black Businesses to resources and business tools…A million black businesses on Shopify by 2030 1mbb.org
~~~~
Jennifer Marie
www.BlackPinay.com
IG @black_pinay
![](https://i.ytimg.com/vi/l7njy2z0XJU/maxresdefault.jpg)