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Ari Herstand is a musician and the man behind Ari's Take, a music business blog which became the go-to resource for independent musicians on how to run a successful music career. He's also the author of "How To Make It in the New Music Business," originally released in 2016.

The second edition of the best-selling book is out this week, and Ari shares what was changed and added with the Music Growth Talks listeners.

Listen to the episode in full for Ari's practical tips on building authentic brands and communities of fans, as well as numerous real-world examples of how indie musicians "make it" without major record label deals or touring today.

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