CLASSIC ROCK

Mission resurrects a classic speaker from its formative years, the iconic Mission 770, re-engineering the design to fuse vintage style with cutting-edge performance – and made in the UK too!

Mission is one of Britain’s best-loved loudspeaker brands, established on 07/07/1977 by the late Farad Azima (who was famously fond of the number seven). The following year, Mission launched a speaker that rocketed the company to the forefront of the burgeoning British hi-fi scene – the highly influential Mission 770.

44 years on from its debut and Mission is bringing back the 770 – re-engineered to reap the benefits of modern techniques and technologies whilst invoking the spirit of the original in terms of technical ethos, look and sound.

The appeal of the Mission 770 was always the way it sounded. That might seem obvious, but it was born in a time when subjective evaluation through listening tests was secondary to technical specifications – both in terms of how products were designed and how they were reviewed. On
the face of it, the original 770 did not appear especially radical, despite its distinctive white baffle and clever engineering. But crucially, its sound was perfected over hundreds of hours of listening tests with input from budding industry luminaries such as Philip Swift and Derek Scotland (soon to be founders of Audiolab), and magazine editors such as Paul Benson of Hi-Fi Answers and John Atkinson of Hi-Fi News. This gave it an edge over the competition and a reputation for exemplary sound was quickly earned.

The project was a labour of love for Farad Azima. His intention was to deliver the BBC-influenced midrange accuracy and transparency of a speaker like the Spendor BC1 while also achieving tighter bass and a more propulsive and engaging sound. It was a breath of fresh air that put the
music first and gave definition to the term ‘musicality’. This was the essence of its success.

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MISSION
Mission has built a world-class reputation for advanced audio design since the company’s formation in Huntingdon, Cambridgeshire in 1977, with an engineering-led approach to product development that has resulted in some of the most popular and iconic loudspeakers ever devised.

Three things have always characterised Mission speakers. First, the cabinets and drive units use innovative materials and sport a distinctive, modern appearance. Second, the sound they produce is fast, detailed and engaging. Third, they deliver excellent sonic and material value for money.

Today, Mission continues to stretch the boundaries of what can be achieved at specific price points, pioneering technologies to create fresh, new designs. The brand now benefits from the unrivalled manufacturing facilities and global reach of parent company IAG, with all the component parts of every speaker made in-house. Yet the company’s roots remain firmly entrenched in Huntingdon, where much of Mission’s design, servicing and technical support work is still carried out. This, coupled with a design team brimming with British and European talent, ensures Mission speakers remain as impressive today as they were when the company first established itself at the forefront of the burgeoning British audio scene more than 40 years ago.

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