Through the ebb and flow of trends in sneaker culture, Jeff Staple has been there every step of the way.

Founder of longstanding streetwear imprint Staple and New York retailer Reed Space, Jeff has helped put New York’s streetwear culture on the map, in part by conceiving Staple’s now easily recognizable pigeon icon. While being a sneaker aficionado is only part of Jeff’s personal brand, we headed to New York to see what the Staple founder has been rocking lately.


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