Enhanced Conversions is a feature that can improve the accuracy of your conversion tracking in a way that protects user privacy by supplementing your existing conversion tags with the hashed first-party conversion data from your website. Hashing the first-party data before sending it to Google Ads ensures privacy because it turns personal information, such as name and email address, into a hashed string.

This extra layer of conversion tracking can then be used to improve reporting, better attribute conversions, and provide more data-driven optimisation.

OUTLINE:

00:00 - Introduction
00:30 - What are Enhanced Conversions?
01:33 - How to Identify the User?
02:39 - Test Purchase
03:28 - Data Layer Variables
06:33 - Enhanced Conversion Check
07:29 - Google Tag Manager Configuration
08:41 - More GTM Information


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