Alex Cheatle didn't anticipate just how quickly his London-based startup would grow.
Set up in 1998, lifestyle concierge firm Ten UK now has 150,000 members on its books and receives over 15,000 requests from clients each month. "Customers are our top priority," says founder Alex Cheatle. "If we had a couple of thousand pounds spare, we'd spend it on improving our service to members not on a glitzy PR launch. Our clients are the ones who will tell other people about us. They are our marketing. And that's where we should be investing our money."
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