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Channel intermediaries include those businesses that assist in transferring between the producers and the ultimate consumer. In this video I'll describe those two channel intermediaries: wholesalers and retailers.
Episode 56: Types of Distribution Channel Intermediaries
Теги
alanis business academyintermediarymarketingretail-storewholesalers and retailerssocietal marketing conceptintermediation serviceschannel intermediariesresponse marketing satisfiesterm relationships marketingholistic marketing conceptprecipitation online retailingservice provider servicessuperior customer valueactivity recreational shoppingconsumer buying behaviorsocially responsive marketingchannels of distributionretailersagentsmarketing mix