With the move to first-party data, we are officially in the age of CRM marketing. In this video, John Lincoln Ignite Visibility CEO, will provide you with a month-by-month plan for your CRM marketing program.
Months 1-2:
• Overall Goals - How do you apply new technology?
• Organize your Database - How are you organizing your customers? How are they entering your database? What kind of lead are they?
Months 3-4:
• Design a hypothesis to test your scenarios
• Report on results and phase out ones that performed poorly
• Add new scenarios over time
Months 5-6
• Use your learnings to replicate successful scenarios
• Launch more scenarios
Months 6-12
Formalize your framework, so you consistently have new hypotheses every month, you're running new tests, you're focused on reporting, and you are growing your business with this self-improving framework to convert more leads.
In every quarter dive deep and find new opportunities in your analytics, which should show up as metrics that can be improved.
Curious about CRM Marketing? Reach out to us at opportunity@ignitevisibility.com
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Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
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