Reel Seven Rivers - 2022/ Review in Hindi/ हिंदी में रिव्यू

AB InBev India today announced the launch of two flavourful wheat beers from its homegrown craft brand Seven Rivers that complements the Indian palate. Brewed for a flavourful India, Seven Rivers is now available in two avatars – Seven Rivers ‘strong’ and Seven Rivers ‘mild.’

The packaged beers coming from the house of Seven Rivers will always represent local flavours – Be it the zestiness of the orange in the Witbier or the spiciness of clove in the Hefeweizen. Seven Rivers ‘strong’ is a smooth Hefeweizen that comes in a 650ml bottle and 500ml can. Made with malted wheat, it is an exceptionally smooth and sessionable brew, with notes of banana and clove lending it a delectable flavour that is fruity and spicy at the same time.

The variants are now available in Maharashtra and Karnataka but will expand to more markets shortly. Seven Rivers, made for India in India, is a true representation of all things Indian. With brews that complement the Indian palete and the packaging that depicts the origin story of the ingredient.

While consumers with a palete for strong lagers have largely influenced the beer sector, there has been a gradual shift toward less bitter, flavourful, and smooth beverages over the past few years. The shift is primarily driven by the growing popularity of microbreweries and consumers who are more experimentative and prefer a repertoire of offerings, paving the way for the Indian wheat beer market to carve out a niche for itself.

AB InBev India is a leading beer and beverage company with a leadership position in premium and super premium beer category. It has a diverse portfolio of global beer brands including Budweiser®, Budweiser Magnum®, Corona®, Hoegaarden®, Stella Artois® Beck’s Ice®, Haywards5000® and KnockOut® amongst others. Headquartered in Bengaluru, its national presence in the country is supported by a formidable team, multiple manufacturing units spread across states and a robust distribution network.

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