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2019 Genesis Essentia Concept Walkaround Design
One of the biggest stunners of the New York Auto Show came from an unlikely stand — that of Genesis, Hyundai's nascent luxury spinoff. The Genesis Essentia Concept was described as a multi-motor EV with a 0-60 time of 3 seconds and enough silicon to pass the Turing test, but that's not what made it special. It stood out because it's downright gorgeous, a proper show car seemingly plucked from the golden age of pre-OPEC oil embargo dream machines.
Genesis's press release claims the Essentia "elevates and reimagines the 'Athletic Elegance' design paradigm," which sounds like some hard-core marketing nonsense. There's a lot more to the car than what buzzwords can convey, though, so we tracked down its designers, Luc Donckerwolke and Sangyup Lee, to get their insights.
Both men are Bentley veterans and know a thing or two about luxury brands. And, despite their insistence that a good luxury design should speak for itself, we made them talk about what makes the Essentia unique, how it will inform future Genesis road cars, and what Genesis DNA even means.
Lee, vice president of Genesis design who previously worked at Porsche, Pininfarina, and GM where he designed the fifth-gen Camaro, started off with a dose of brutal honesty and a wry grin. "The world of premium cars can exist just fine without Genesis," he declared.
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