Jack Dorsey, co-founder and former CEO of Twitter, announces a new social media platform
His firm Bluesky Social is accepting beta users
Interestingly, Dorsey announced it soon after Musk purchased Twitter
Bluesky Social is based on the blockchain
It has got 30,000 sign-ups within two days
Its USP is its technology called 'AT Protocol'
It gives users control of their algorithms
Dorsey co-founded Twitter in 2006
He was its CEO before Parag Agarwal
He was against Twitter adopting an advertising model
He left Twitter to start a decentralised social media platform
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