In this bitesize overview, Jen Kauf our SVP, Creative Strategy & Brand Marketing at FIRST, shares her top 5 brand experience trends. Covering topics such as the rise of accessibility and the importance of inclusivity, the abundance of choice and how vital it is to create hyper-personalized experiences, as well as how to effectively harness data to provide more strategic experiences, Jen provides an insight into the priorities of a shifting brand experience landscape in 2021.

Jen also touches on why brands must adapt their live experience formats in an evolved world and if content strategy is still king, then emotion is now queen.

Check out the full FIRST Takes series at:
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