From this video you will learn What is Digital marketing & how it works, Types of digital marketing, Advantages of Digital marketing, Disadvantages of Digital marketing for beginners in english.

Digital Marketing:
Digital marketing is called online marketing, it is promotion of brands to connect with the potential customers using the internet and other forms of digital communication.
For example: email, social media and web based advertising channel, search engines, mobile applications and also text and multimedia messages.
Types of digital marketing:
1. Search engine optimization
2. Content marketing
3. Social media marketing
4. Pay per click (PPC)
5. Affiliate marketing
6. Native advertising
7. Marketing automation
8. Email marketing
9. Online PR
10. Inbound marketing
11. Sponsored content

Advantages of digital marketing
- Global reach
- Huge return on investment.
- Easy to measure
- Easy to adjust
- Brand development
- Easy to share
- Precise targeting
- Segmentation
- Openness

Disadvantages:
- Dependability on technology.
- Security, privacy issues.
- Maintenance costs due to a constantly evolving environment.
- Worldwide competition through globalisation
- Promotional strategies can be copied.
- Complaints and feedback
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