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A “charm” is something that can bring good luck. It can also describe something that turned out perfectly. But why would we say, “third time’s the charm?”
A: Big news, Dan! My sister's getting married, again!
D: Again? How many times has she been married?
A: Twice. But you know what they say: Third time’s the charm!
D: Well, good luck to your sister?
A: Thanks. We all have a really good feeling about this marriage, again.
To say “third time’s the charm” means that a person finally succeeds at something on their third try. We use this phrase to encourage someone who has already failed at something a couple of times.
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