In 1997, Steve Jobs spearheaded the launch of Apple's iconic "Think Different" ad campaign, marking a pivotal moment in the company's history. This campaign, created by TBWA\Chiat\Day, celebrated innovation and creativity by featuring visionary figures like Albert Einstein, Martin Luther King Jr., and Amelia Earhart. With its bold slogan, "Think Different," the campaign aimed to reposition Apple as a brand for those who challenge the status quo and think outside the box. It resonated deeply with consumers, revitalizing Apple's image and setting the stage for its resurgence as a leader in technology and innovation. Steve Jobs' speech during this event is still loved by branding experts and marketers around the globe.


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