The science of Crisis Communication is moving at an exponential pace.It's not just hurricanes or ice storms that most affect an organization. The new reality is that a crisis in today's media environment can be devastating. Too often institutions facing new challenges find themselves saying "We didn't know."
How can you defend yourself? The science of today's Crisis Communication changes faster than researchers can even quantify the most simplest of terms. Example - "what is the definition of a 'viral video'?" The good news is that the answers lies in the most basic fundamentals of media relations. This presentation will help empower executives at all levels with key knowledge they need to be prepared.
Bio- Darin Watkins works as the Director of Communications for The Edward R. Murrow College of Communication, where he teaches Crisis Communication. Previously he served as the Executive Director of Communication and Spokesperson for Washington State University under President Floyd. For over 25 years he worked in broadcast news as a television report, with his last position as a reporter for KING5 News in Seattle, WA.
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