Sustained, profitable growth is increasingly uncommon for B2B companies as they face changing market dynamics and the threat of digital disruption.
INSEAD Marketing Professor Joerg Niessing and Prophet's Senior Partner Fred Geyer explain why their new book is unique.

This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts:
- The Digital Selling Shift to digital demand generation
- The Digital Experience Makeover to digital customer engagement
- The Digital Proposition Pivot to data-powered, digital solutions

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