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BEYOND SHOES: WHO IS JIMMY CHOO?
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Have you heard of Zhou Yang Jie? It’s Jimmy Choo’s Chinese name, and the name he has gone back to recently. While Jimmy is known for designing couture shoes, today he’s focused on giving back and fostering the next generation of designers. But why did Jimmy step away from shoes? You might think of his shoes as a luxury British or American brand, but Jimmy Choo is a Chinese-Malaysian son of a humble shoemaker. He grew his vision to one of the biggest names in global shoe culture, and it all started when he made his first pair of slippers at 11 years old. Jimmy studied in London, where he was spotted by a Vogue editor. An 8-page feature on the magazine put him on the map, and brought clients like Princess Diana. When editor Tamara Mellon convinced him to create a luxury ready-to-wear brand, Jimmy realized his opportunity for expansion. In 2017, he sold his business and namesake for £896M. Today, Jimmy spends his time creating fashion academies including one in his hometown.
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