Google Search Liaison Danny Sullivan has declared that the May 2020 Google Update rollout is officially over. What that means is that the process of rolling out the update around the world is done and the search results should now be stable.

The response from the search community indicated a perception of problems in Google’s search results. Many are expressing a negative sentiment for the May 2020 core algorithm update. The overwhelming sentiment about this update was of dissatisfaction.

What’s strange is that Google seems to associate Etsy with the word “handmade” and ranks Etsy for almost anything with the word “handmade” in the keyword phrase. It’s as if the entity of Etsy is closely associated with the word handmade.

A few examples out of many queries dominated by Etsy:
handmade fishing flies
handmade socks
handmade bongos

Handmade Bongos is a keyword phrase that is dominated with two results from Etsy, two results from eBay, and one each from Pinterest and Amazon.
(For detailed analysis, please look into the video)
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