On this episode of The Life of a Makeup Artist Podcast, I'm joined by the legendary Danessa Myricks, a makeup artist, photographer, and entrepreneur, sharing her incredible journey in the beauty industry over the last 24 years.
Danessa opens up about how she got started in beauty and what has fueled her passion over the years. Learn about Danessa's time behind the scenes with brands like Benefit and I-envy Lashes and the pivotal moment when she decided to launch her own brand. But Danessa Myricks Beauty wasn't her first brand. Find out how she overcame failures and pushed through to achieve her current success.
Danessa has always been an educator at heart, which has led to her pioneering change and inclusivity in the beauty industry. Hear about the industry's response to her innovative approach to beauty education.
Being a small brand in large retailers is no small feat. Danessa shares her strategies for standing out among legacy brands, including sharing her experience networking as an introvert. In this industry, knowing the right people can help you make major moves, so networking is crucial. Danessa shares how she's navigated the challenge of being an introvert with the desire to connect with and build her community.
As a black female-founded brand that caters to all, Danessa shares her vision for the legacy of Danessa Myricks Beauty.
Find out which beauty products Danessa can't live without!
As a makeup artist, photographer, and entrepreneur, Danessa Myricks is one of the most influential leaders in the beauty industry and is widely credited for leading groundbreaking product development for some of the most popular brands before launching her own brand, Danessa Myricks Beauty, in 2015.
Starting out as a self-taught makeup artist, Myricks learned how to use products in unconventional ways to create extraordinary looks. She began to teach her techniques to artists, quickly defining herself as a leading educator in the beauty space. Her corporate journey further revealed what she personally knew – that the world of makeup still felt not inclusive to many. So, she decided to reimagine the beauty landscape and launched her own inclusive brand.
Referred to as the “Willy Wonka of Beauty”, Myricks takes a revolutionary approach to product development resulting in award-winning, innovative, multi-use products. She continues to push the industry forward with innovative makeup products that are beloved worldwide.
Myricks remains rooted in her artistry as her brand expands around the world, keeping community-building at the forefront. As CEO, she runs the business based on a mission to build confidence through beauty and she powers a global community on the foundation of love, creativity, and diversity. But the most rewarding part of her work is receiving inspiring words from people who previously felt underrepresented, unseen, or ignored by beauty brands now finally land at a brand made for all, Danessa Myricks Beauty.
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