Lush rose to prominence very obviously off of the back of The Body Shop's fall from grace. And, in fairness, they have done a wonderful job at correcting and improving on the business Anita Roddick created. However, it's so interesting that they seem to be following the same path of fast growth, cause marketing, some early scandals and scepticism in their audience. In fact, it's trajectory has been so close that it seems they are very at risk of the same cause for downfall as The Body Shop, wherein they have placed themselves voluntarily on a pedestal that invites harsher criticism. Is it fair? Probably not, there are companies doing far worse, but now that they are no longer the underdog, they are not protected by the halo effect and that leaves them all too susceptible.
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