Mopar and Dodge//SRT took the wraps off a new, fourth-generation version of the factory-built, racetrack-only Mopar Dodge Challenger Drag Pak car today at the 2019 Specialty Equipment Market Association (SEMA) Show.

The 2020 Mopar Dodge Challenger Drag Pak is engineered for grassroots drag racers that compete in sportsman classes in events sanctioned by the National Hot Rod Association (NHRA) and National Muscle Car Association (NMCA).

Building on lessons learned with the third-generation Drag Pak, the new fourth-generation Challenger Drag Pak offers racers the choice of buying a complete, turnkey package ready for the track or a variety of modular kits to install on their own Dodge Challenger drag car.

“Mopar and Dodge//SRT collaborated to make this factory production-based Challenger Drag Pak not only a forced to be reckoned with at the strip but also an instant collectable for Mopar enthusiasts,” said Mark Bosanac, Head of Mopar Service, Parts & Customer Care, FCA - North America. “Our legacy has been won at the track by the women and men who pour all they have into being the best. This new Challenger Drag Pak gives them the tools to stay in front of the competition.”

Production of the new Challenger Drag Pak will be limited to 50 serialized units. Ordering and pricing details will be announced in the future.

Heritage-inspired Graphics Signal Performance
Just as the modern Dodge Challenger turns heads with design cues that harken back to the original muscle car era of the 1970s, the red, white and blue color scheme on the fourth-generation Challenger Drag Pak displays a modern flavor, seasoned with nostalgia.

The graphics package is anchored by the blue Mopar logo and red “dragpak” badging on the quarter panels above the rear wheels. The red band wraps around the rear of the car, connecting the badges.

A wide blue stripe, with red tracers on each side, runs from the edge of the front fascia, over the roof and through to the rear edge of the decklid. The graphic highlights the width of the Challenger Drag Pak and complements the variety of stripe packages Mopar offers for the Dodge Challenger. A blue band runs along the lower quarter of each side of the Challenger Drag Pak, accented by a red tracer line.

“We want this to look so cool that when the customer buys a Challenger Drag Pak he or she wants to run these graphics because they are so iconic and stand out,” says Mark Trostle, Head of Performance, Passenger Car and Utility Vehicle Design for FCA – North America. “Mopar people are proud of the heritage and the look and they want to show that off.”
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