The AHRC's Cultural Value Project was launched at a reception at the Royal Festival Hall last Thursday (March 21st). The project will explore the ways in which the arts and culture are important in our contemporary society and how we can provide evidence of that importance.
Sharing their perspectives on the value of culture at the launch event were the Rt Hon. David Willetts, Minister for Universities and Science, Jude Kelly OBE, Artistic Director of the Southbank Centre, Professor Rick Rylance, Chief Executive of the AHRC, and Professor Geoffrey Crossick, Director of the Cultural Value Project.
![](https://i.ytimg.com/vi/m88swWeeksE/maxresdefault.jpg)