There’s no such thing as bad publicity, or is there? It’s a cliché, but it tends to carry gravitas. This is especially the case in music, where an infamous incident could add fuel to a legend.

Ozzy biting a bat's head in a stupid music publicity stunt
For instance, the incident involving Ozzy Osbourne biting the head off a bat has somehow mutated over time from a repulsive act to an essential part of his lore.


That’s not to say stupid publicity doesn't exist. You know, the kind of publicity that in retrospect makes it clear that someone’s hubris went amok, be it the artist or the suits behind the talent.

In this era of at-your-fingertips electronic gizmos and social media, the scourge of stupid publicity seems stronger than ever before – especially when it takes the form of a publicity stunt. And oftentimes, the very term publicity stunt is a clue that something’s amiss. After all, the phrase is seldom used when something goes right.

The following six instances are prime examples of what can happen when a publicity stunt goes awry in a stupid fashion. While some may appear to be worse than others, it’s safe to assume that none of these events will add anything to the respective artists’ legend or Soundscan numbers.
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