I am excited to have Lawrence Ingrassia who is the author of the book, Billion Dollar Brand Club, about upstart brands taking on corporate giants that long dominated the trillion-dollar consumer economy. Lawrence has worked for more than 4 decades working with the best in the business at the best papers in America – the New York Times, Wall Street Journal and Los Angeles Times. Lawrence is an alumnus of University of Illinois.

In this episode, Lawrence talks about how has DTC brands changed the outlook for consumers and how they are changing the way we buy products.

Show notes

00:01 – Intro
00:46 – Welcome
00:49 – Journey
02:31 – Bigger brands and execution
06:01 – Brands connecting with young people
12:27 – Aspects of marketing or branding done by B2C brands that others can emulate
12:23 – Best ways to scale up
19:33 – Prospect of manufacturing companies moving out of China after Corona virus
21:17 – Repercussions of Corona virus and companies being tested

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